Speaking:

Dan is represented by the Lavin Agency in Toronto.

Simple: What you and your organization can learn from Apple

Ten years ago Apple Computer was almost dead. Today, thanks to the visionary leadership of founder and CEO Steve Jobs, Apple has become the hottest consumer electronics company in the world. How did Apple do this? And what can we learn from it? Newsweek technology columnist Daniel Lyons offers a unique vantage point on this remarkable comeback story. For two years Lyons penned “The Secret Diary of Jobs” – a witty, entertaining and insightful blog that became a must-read in Silicon Valley and beyond. In the persona of “Fake Steve,” Lyons produced hundreds of articles about Apple and developed a deep understanding of the company’s success. The heart of the matter, he argues, is simplicity. In a culture marked by overwhelming complexity and “feature creep,” Apple succeeds by making every aspect of its business as simple as possible. In an exciting and inspiring talk, Lyons shares lessons from Apple about innovation, leadership and risk-taking; about delivering experiences, not products; about reducing clutter and increasing focus; about the intrinsic simplicity of great design; and about why being simple is, paradoxically, anything but simple.