Monthly Archives: September 2012


The real issue about Apple maps

The key thing in the maps situation is what this move says about Apple and the kind of company it has become. As Roger Kay points out on Forbes: Does Apple care that its naked self interest is showing? Not at all, near as I can tell. Apple has always had disdain for what others… Read more »

Here comes the map spin from Cupertino

The rule of thumb for following Apple is that if you want to know what Apple PR’s official line is, you just need to read the top-tier Apple apologists like John Gruber and MG Siegler. They’re pretty much operating as unpaid Apple spokesbots. Apple briefs these guys, but instead of having the balls to do… Read more »

Pogue goes rogue!

The brainwashed brown-noser pens a vicious critique of Apple’s new maps app. Apparently he just noticed that the software is terrible: In short, Maps is an appalling first release. It may be the most embarrassing, least usable piece of software Apple has ever unleashed. Question remains: How did Pogue not notice this when he was… Read more »

Killer app?

Much is being about the problems with the new maps issue on iOS 6. The best piece I’ve seen so far is this one on The Verge. The key angle to this story, the one that might resonant with customers, is this: “Apple’s decision to swap out Google Maps is a rare example of the… Read more »