That anyway is what Business Insider now suspects or surmises or infers or reports in the latest bit of foaming-at-the-mouth SEO-bait speculation about the iPhone 5 announcement. See, the number 1 in the invitation that Apple sent out (above) “could be a clue that Apple is only releasing one iPhone,” rather than two, or three, or seven, or twelve, BI claims. Or the number 1 could mean something else. Or it could mean nothing at all. But the “there’s only one new iPhone” theory is reinforced by the fact that John Gruber has published a one-sentence post saying, “Something tells me there’s only one new iPhone.” Gruber doesn’t say what that something is, but BI figures maybe he means the 1 in the invitation. This then becomes the basis for an article on BI. And now the basis of a post on my blog and yet another reason for me to descend ever deeper into a Slough of Despond for what my life has come to.